Around the RIT Campuses in 7 minutes.
RIT's 360 Project gives a look into the day in the life at the 5 different RIT Campuses: Rochester, Dubai, Croatia, Kosovo, and Weihai. The unveiling event included Google Cardboard giveaways, with a design that featured RIT, RIT student life, and the 360 project. I had the opportunity to challenge myself with package design and graphical branding for the 360 Project's branded Google Cardboard.
How do I represent 5 of RIT's culturally unique campuses and bring them together on one surface?
Orange, Brown, Tigers, & Education. Those four things seemed to be the only shared commonality between the five RIT campuses. I played around with both abstract and literal representations of RIT for the cardboard. After going through the iterations, I landed on the best way to represent RIT was to literally combine architecture from all 5 campuses onto one plane.
Turning well-known architectural sites to fun illustrations
I was lucky enough to have my design chosen for the RIT 360 Project's Google Cardboard. The design was distributed to over 300+ students, being the vehicle to deliver the RIT 360 video.
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