USA TODAY LIFE
Working with the fabulous Ethelia Lung, we worked together to leverage USA TODAY’s established reputation as a trustworthy news source to create a fresh, accessible experience designed for a new, younger generation
"How do we entice a younger generation to become more interested and invested in the news?"
USA today reaches an older demographic but misses out on an opportunity to expose a younger audience to relevant, trustworthy news.
The millennial generation is bombarded with a variety of news sources through numerous media outlets. Generally, this generation is skeptical of news, but their primary means of access is through social media. They are heavily accustomed to using their mobile devices, and are always on the go.
goals & objectives
We evaluated our user survey and competitive analysis, and used these to determine our goals and objectives:
look & feel
We wanted the visual design to represent USA TODAY and maintain it's trustworthy reputation. We pulled from it's current color coded system where USA TODAY LIFE is known to it's current users as being purple, but we wanted to give it a fresh makeover.
We sought out to create a culture and lifestyle news consumption experience that seamlessly fits into the user's everyday life, keeping the user up to date on current news in a flash.
I took ownership of Beast Mode, article page, and the customized sharing experience
Ethelia worked on Actionable Tooltip, Quick saving, user profile, and email newsletter
We collaborated on the home page and worked closely throughout the whole process, providing critiques and high fives
Ethelia and I worked hard to create a USA TODAY Life experience that resonates with a young, fresh audience
Working closely, Ethelia and I were able to see our baby grow legs. From getting our hands dirty with basic user research, developing user personas and flows, to the early stages of prototyping, we got the opportunity to experience the design process as a team.
I was incredibly spoiled to have such a wonderful partner, learning how to collaborate and push each other along the way. We also had the amazing opportunity to work with a real client (and real client's feedback), learning how to take their advice and suggestions as well as present to real stake holders.
Thanks for checking this out!
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